See the next article, “Self-similarity,” for an animation of the image here.
I have long been fascinated by von Neumann’s definition of the natural numbers (and more generally the ordinals). In developing axioms for set theory, Zermelo used the sets 0, {0}, {{0}}, {{{0}}}, {{{{0}}}}, and so on as the natural numbers. Here 0 is the empty set. Zermelo’s method works, but is not so elegant as von Neumann’s later proposal to consider each natural number as the set of all natural numbers that are less than it is, so that (again) 0 is the empty set, but also n + 1 = {0, 1, …, n}.